A New Year's Resolutions: Diet and Exercise

Posted by Erica Okada on Jan 8, 2019 6:00:00 PM

It’s been a few days since some of you made your New Year’s resolutions.  Maybe it is not customary among Nihonjin and others who may prefer discipline throughout the year, but if you did what was it?  In America, the perennially most popular New Year’s resolution is to lose weight.  In principle weight control is a simple arithmetic combination of increasing energy expenditure (“exercise”) and decreasing caloric intake (“diet”). 

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Topics: Hitotsubashi ICS, Business School, research, Journal of Consumer Research, Implications for Weight Control, contrasting mental models, Faculty Impact, successful weight control

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