Congratulations to our MBA Program, Marketing Professor, Satoko Suzuki

Posted by Byline ICS on May 3, 2020 12:10:32 PM

 

We want to congratulate Professor Satoko Suzuki for having her published research paper "Emotional fortification: Indulgent consumption and emotion reappraisal and their implications for well‐being" as one of the top 10% most downloaded papers of the Journal of Consumer Behaviour; (between January 2018 and December 2019). Read here a short comment about her research paper, that Prof. Suzuki shared with us:  

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Topics: research, Faculty Impact, MBA in Japan, Why MBA in Japan, Marketing

A New Year's Resolutions: Diet and Exercise

Posted by Erica Okada on Jan 8, 2019 6:00:00 PM

It’s been a few days since some of you made your New Year’s resolutions.  Maybe it is not customary among Nihonjin and others who may prefer discipline throughout the year, but if you did what was it?  In America, the perennially most popular New Year’s resolution is to lose weight.  In principle weight control is a simple arithmetic combination of increasing energy expenditure (“exercise”) and decreasing caloric intake (“diet”). 

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Topics: Hitotsubashi ICS, Business School, research, Journal of Consumer Research, Implications for Weight Control, contrasting mental models, Faculty Impact, successful weight control

Tripartite cooperation tackling the innovation challenges of the digital age

Posted by Catherine Sibala on Dec 10, 2018 4:57:15 PM

Innovation, with a focus on Fintech development in China, was a key theme of the 7th BEST Alliance Annual Symposium in Beijing, China on 8 November. 

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Topics: BestAlliance, Japanese Multinational, blockchain, global business school, innovation, Fintech, Leadership, digital age, research, Cultural Branding, leading edge, China, brand story

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