Nico Moreno, an alumnus from the MBA Class of 2021, reflects on his transformative journey from founding a watch brand in the Philippines to pursuing an MBA at Hitotsubashi ICS. In his reflection, he shares how his search for deeper knowledge and perspective in watchmaking led him to Japan, where he encountered the SECI model of knowledge creation and the concept of 'Shokunin,' the spirit of the artisan. He discusses the challenges, insights, and motivations that shaped his decision to join the ICS program and how this experience helped guide the next chapter of his ongoing story.