In this edition of our faculty interview series, the marketing team sat down with Professor Satoko Suzuki. Her research interests lie in business and culture. She has been invited to various academic conferences to present her research, and has been actively providing advice to central and local governments for marketing and globalization. At the Hitotsubashi ICS MBA program, she teaches Marketing, Design Thinking, and leads the Global Network Week program.

On November 6, 2020, Professor Emeritus Ikujiro Nonaka attended the electronic World Marketing Summit (eWMS) as a speaker on "Humanizing Strategy."

We sat down with Prof. Hiroshi Ono,  the new EMBA director from September, for an in-depth interview on the “many corrections in his life trajectory” in which he turned his childhood passion for math into an engineering degree and then switched to sociology, economics, and statistics after falling in love with social sciences. Drawing on his deep learning in these diverse fields, Professor Ono also publishes award-winning research on human behavior.

Chinmay and Sai, two MBA students of class of 2019 interviewed Shingo Oue, ICS Professor, and from this autumn, our new MBA Director. They asked deep, penetrating questions like “What is the one thing from your childhood that has impacted you the most?” before diving into his vision for Hitotsubashi ICS. Below are excerpts from our interview, edited for brevity:

We want to congratulate Professor Satoko Suzuki for having her published research paper "Emotional fortification: Indulgent consumption and emotion reappraisal and their implications for well‐being" as one of the top 10% most downloaded papers of the Journal of Consumer Behaviour; (between January 2018 and December 2019). Read here a short comment about her research paper, that Prof. Suzuki shared with us:  

We sat down with Professor Kazuo Ichijo, fondly known as Kaz, for a faculty interview commemorating the 20th anniversary of Hitotsubashi ICS.

Stuck at home?

 

We asked Hitotsubashi ICS faculty to give us their top 3 book recommendations to read in this COVID-19 environment for our students, alumni, and also our blog readers.

 

With more time on our hands, now is the perfect time to get some quality reading done, whether to make sense of this unprecedented age or to briefly escape from all the COVID-19 news. 

 

We will be delivering the recommendations as they come in, so please check our blog every now and then! Today's recommender is Prof. Satoko Suzuki!

 

Enjoy reading!

Stuck at home?

We asked Hitotsubashi ICS faculty to give us their top 3 book recommendations to read in this COVID-19 environment for our students, alumni, and also our blog readers.

 

With more time on our hands, now is the perfect time to get some quality reading done, whether to make sense of this unprecedented age or to briefly escape from all the COVID-19 news. 

 

We will be delivering the recommendations as they come in, so please check our blog every now and then! Today's recommender is Prof. Hiroshi Ono!

 

Prof. Hiroshi Ono says that most books that he reads for work are too specialized and technical which would have no appeal to a general audience, for example, statistical methods in the social sciences, handbook of labor economics, etc. So, today, he has given us his top 3 choices of fiction books, which is a great twist in the recommendation line-up we have so far!

Hiroshi explained that he always enjoyed reading fiction, and that he read a wide range of fiction books in Japanese and in English when he was in high school and college.  But he started reading more after an editor from an academic journal gave him advice some 20 years ago.   The editor suggested that academics can benefit from reading fiction, because it helps them build a good story, and it helps them to write.  

We believe this is great advice even for business professionals.

Enjoy reading!