We want to congratulate Professor Satoko Suzuki for having her published research paper "Emotional fortification: Indulgent consumption and emotion reappraisal and their implications for well‐being" as one of the top 10% most downloaded papers of the Journal of Consumer Behaviour; (between January 2018 and December 2019). Read here a short comment about her research paper, that Prof. Suzuki shared with us:  

We sat down with Professor Kazuo Ichijo, fondly known as Kaz, for a faculty interview commemorating the 20th anniversary of Hitotsubashi ICS.

Stuck at home?

 

We asked Hitotsubashi ICS faculty to give us their top 3 book recommendations to read in this COVID-19 environment for our students, alumni, and also our blog readers.

 

With more time on our hands, now is the perfect time to get some quality reading done, whether to make sense of this unprecedented age or to briefly escape from all the COVID-19 news. 

 

We will be delivering the recommendations as they come in, so please check our blog every now and then! Today's recommender is Prof. Satoko Suzuki!

 

Enjoy reading!

 

Professor Satoko Suzuki's Picks:

 

1 & 2.  Sapiens: A Brief History of Humankind & Homo Deus: A Brief History of Tomorrow , Yuval Noah Harari

 

 

The  COVID - 19  outbreak is an  unprecedented situation  that has resulted in numerous challenges. Professor Harari's two books allow us to think about the past, present, and future of human beings and civilization.       

 

Professor Harari has also recently published an article titled " In the Battle against Coronavirus, Humanity Lacks Leadership" in TIME magazine.

 

3.  The Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures, Erin Meyer

 

 

The government, as well as firms' leadership and actions to the COVID-19 outbreak was different across countries. Understanding cultural differences allows us to better see why such differences happened. 

 

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About Professor Satoko Suzuki:

 

Satoko Suzuki received her MBA and DBA from Graduate School of International Corporate Strategy, Hitotsubashi University. Her industry experience includes product management at Nihon L’Oreal and consulting at Boston Consulting Group. She has held faculty positions at the Graduate School of Management, Kyoto University; Kyoto Sangyo University; Waseda University; Waseda Business School; and University of Brawijaya, Indonesia.

Her most recent papers include “When a smile does no good: Creativity reduction among avoidance- versus approach-oriented individuals in dyadic interactions” in International Journal of Innovation Management (won Best Presentation Award at the 78th Annual Convention of the Japanese Psychological Association and featured as a newspaper article in Mainichi Shimbun, June 22, 2016), “Consuming “to have no self”: Kawaii consumption in Japanese women’s identity work” in Advances in Consumer Research, “Contextual effect of wealth on independence: An examination through regional differences in China” in Frontiers in Psychology, “I don’t need an agreement on my inconsistent consumption preferences: Multiple selves and consumption in Japan” in Advances in Consumer Research, “Re-examination of the role of media in the meaning-construction system: Creation of meaning by media” (Japanese) in Studies on Commodities (won Honorable Mention Award at the Japan Society for Commodity Science 2015), and “The diffusion of innovation and legitimation process: The case of ‘jibun e no gohoubi’ [self-reward] consumption” (Japanese) in Hitotsubashi Business Review (won Best Paper Award at the Hitotsubashi University IIR Summer School 2011). Her selected book chapters include “Culture and social media: Exploration of differences between the U.S. and Japan” in M. R. Olivas-Luján & T. Bondarouk (Eds.), Advanced series in management, Volume 11, Social media and management.

Professor Suzuki’s current research interests lie in the following three areas: (a) cross-cultural consumer behavior and organizational behavior, (b) brand management, and (c) service globalization. She has been invited to various academic conferences to present research, and has been actively providing advice to central and local governments for marketing and globalization.