Yu Matsuura and Dana Zhang, MBA students from the Class of 2024, reflect on their visit to Tokai Spring, a specialized spring manufacturer in Hyogo Prefecture. As part of their Japan Business and Economy course at Hitotsubashi ICS, they explored how strategy, craftsmanship, and culture intersect in Japanese SMEs. Through a factory tour, hands-on experience, and conversation with the company president, they gained fresh insights into the value of focus, trust, and “not competing” as a strategic choice.